Elemental Holdings, Inc. A South Florida Graphic Design Firm
  • ENGAGE
  • CULTURE
  • CASE STUDIES
  • SOLUTIONS
  • COMMUNICATE
  • DISCOVER
  • Menu Menu

Adobe Partnership Could Be a Game Changer for Microsoft’s Surface Pro 3

2014/10/08/0 Comments/in Business, Frontpage Article, Graphic Design, Internet News/by Bruce Quiroz
Via: Mashable
  Screen%20shot%202014-01-13%20at%203.09.25%20pm

BY KARISSA BELL1 DAY AGO
Adobe-keynote-2
David Wadhwani, Adobe’s senior vice president and general manager of Digital Media, Microsoft CEO Satya Nadella, and Adobe president and CEO Shantanu Narayen onstage during the keynote presentation at Adobe’s Max conference in Los Angeles, Oct. 6, 2014.
IMAGE: FLICKR, ADOBE MAX
Microsoft’s problem with mobile has largely been a software one. As the company has learned, it’s not enough to make powerful tablets or phones if the software isn’t there to support it.But Adobe might be able to help.

Though the two have worked closely together in the past, it wasn’t until Microsoft CEO Satya Nadella took the stage with Adobe CEO Shantanu Narayen during Monday’s keynote presentation at Adobe’s Max conference, that it was clear the two companies have a closer partnership than ever, which may signal big changes for Microsoft’s Surface platform.

SEE ALSO: Adobe and Microsoft Team Up to Build Animation Apps for Windows

That the two would want to work together closely is not a surprise. Microsoft’s Surface Pro 3 has much more advanced software capabilities than iPads an other tablets — ideal for resource hungry applications like Photoshop and Illustrator.

On the software side, Adobe rolled out a new version of Illustrator optimized for the Surface Pro 3. “This touch workspace lets designers create on the go what they could once only accomplish sitting at their studio workbench before,” wrote Panos Panay, Microsoft’s corporate vice president for Surface in a blog post. “This new workspace exposes the core tools and controls for drawing and editing, making it super simple to start creating with pen and touch.”

The two companies also showed off Project Animal, a new animation app that has Kinect-like face and speech recognition and gesture tracking capabilities. Adobe executives hinted that users can expect more software like Animal in the future.

“Given the incredible technology they have across some of things they’re doing with Kinect and depth cameras and all the technology they’ve been working with from Xbox… that’s right there for us to work together on a collaborative basis ahead of where the creative community is right now,” said David Wadhwani, Adobe’s senior vice president and general manger of digital media.

Adobe also previewed a new touch workspace in Photoshop on the Surface Pro 3, nicknamed “Playground.” Playground has all the power of Photoshop on the desktop, says Adobe, but a completely redesigned, touch-enabled, user interface.

Screen Shot 2014-10-06 at 5.22.18 PM

Layer Inspector, a feature within Photoshop’s Playground workspace, allows users to navigate between layers by swiping over them.
 

IMAGE: ADOBE

One Playground feature, Layer Inspector, allows users to navigate between layers by swiping across them on their screen. The layers can also be picked up and rearranged solely with touch gestures.

“The thing when we created Surface Pro 3 was to get touch and keyboard and mouse to be seamless and natural as a way to enhance productivity,” Nadella said during the demo.

If that sounds familiar it’s because it sounds a lot like Microsoft’s Continuum feature in the newly unveiled Windows 10.

If that sounds familiar it’s because it sounds a lot like Microsoft’s Continuum feature in the newly unveiled Windows 10. Continuum allows users to easily switch between tablet (touch) mode and “mouse and keyboard” mode when using hybrid two in one devices, like the Surface Pro.It’s not completely clear what the partnership between the two companies means for now— Nadella described it as having “new energy,” but didn’t elaborate on specifics. And Adobe is by no means shifting away from Apple (many of Adobe’s mobile apps are still iOS only.) But both CEOs made it clear they were committed to working together on innovative creativity applications.

To further drive that point, Nadella announced Microsoft was giving every Max attendee a Surface Pro 3. This may not seem particularly significant in itself— Microsoft gave an Xbox One to everyone at its Build Developer Conferenceearlier this year, after all— but it shouldn’t be underestimated

Each year, Adobe’s Max conference attracts some of the top creative professionals from around the world. By putting an $800 Surface Pro 3 (which Microsoft is still losing money on, by the way) in the hands of this group, Microsoft and Adobe are sending a very clear message: Microsoft already offered hardware Apple and other tablet makers didn’t and now, with Adobe support, it also has the software to match.

 

https://elementalstudios.us/wp-content/uploads/2014/10/Adobe-Partnership-May-Elevate-The-Surface-Pro-3-Further.jpg 673 1210 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2014-10-08 13:54:412014-10-08 13:55:12Adobe Partnership Could Be a Game Changer for Microsoft’s Surface Pro 3
Search Search

Recent Posts

  • Wordfence 7.8.0 Is Out! Here Is What Is Included
  • Patch Now: The WordPress 6.0.3 Security Update Contains Important Fixes
  • Wordfence 7.7
  • You Don’t Need to Be a Magician to Optimize SEO
  • Meta is building VR gloves for the metaverse

Categories

  • Apps
  • Business
  • Colors
  • E-Commerce
  • Frontpage Article
  • Graphic Design
  • Graphic Design Firm
  • Internet News
  • Internet Speed
  • Marketing
  • News
  • Printing
  • Privacy
  • Psychology
  • Security
  • SEO
  • Social Media
  • Technology
  • Typography
  • WordPress

Recent Comments

    Archives

    • November 2022
    • October 2022
    • January 2022
    • November 2021
    • October 2021
    • August 2021
    • April 2021
    • June 2020
    • May 2020
    • March 2020
    • February 2020
    • October 2019
    • September 2019
    • July 2019
    • May 2019
    • April 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • September 2018
    • July 2018
    • June 2018
    • May 2018
    • March 2018
    • October 2017
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • August 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • November 2014
    • October 2014
    • July 2014
    • April 2014
    • March 2014
    • February 2014
    • December 2013
    © Copyright - Elemental Holdings, Inc. A South Florida Graphic Design Firm || "We Share your Dreams with the World" || Contact us today via phone or e-mail || info@elementalstudios.us || T. 954.586.4410
    • Link to Facebook
    • Link to Behance
    • Link to X
    • Link to Instagram
    • Link to Youtube
    • Link to Rss this site
    • Link to Mail
    • Link to 500px
    Scroll to top Scroll to top Scroll to top