This Happens Every 60 Seconds Online in 2018

How much data is published on the web? A lot of. Very much. We share, like, pin and stream something together. Exactly how important the online web is, this infographic shows facts and figures.

It is now the sixth edition of DOMO, which collected facts and figures about our online activities. They visualized that in the infographic below. The numbers show what happens online in 1 minute.

473,400 tweets in 1 minute

For example, over four million videos are viewed on YouTube and 473,400 tweets are sent. There are also 176,220 Skype calls. 750,000 songs are streamed on Spotify.

We post on Tumblr 79,740 posts and 49,380 photos on Instagram. More than 120 professionals create a LinkedIn profile, on Netflix more than 97,000 hours of movies are streamed and Google processes more than 3.8 million searches.

Would you like to know more about the online activities that take place within 60 seconds? Then view the infographic. Click on the image for a larger copy.

Marko Vidrih

What’s New in WordPress 5.0, Plus What to Expect From the Gutenberg Editor

Original Article from: https://themeisle.com – By JOHN HUGHES

Each time a new version of WordPress rolls out, we’re all excited about getting to play with its new features. However, few versions in the past have garnered as much buzz around them as WordPress 5.0 because of these two simple words: Gutenberg Editor.

No, we’re not talking about the German guy from the 1400s. Gutenberg is a complete redesign and re-imagination of the WordPress editor. Once WordPress 5.0 ships sometime later in 2018, the default way that people create content with WordPress will radically change.

Big changes to your favorite platform can be difficult to accept. However, even massively popular platforms such as WordPress need to adapt to the times, or risk losing market share. Gutenberg is a bold leap forward, and it’s not the only update that’s coming up.

In this article, we’re going to discuss what makes WordPress 5.0 unique in comparison to previous releases, and then we’ll get into what to expect from WordPress 5.0 and the Gutenberg Editor. Let’s talk about the future!

WordPress 5.0 will be a bigger jump than recent major updates

If you’ve been using WordPress for a while, then you’ll know how much the platform has changed over time. Even individual updates often bring significant shifts. For example, the 4.9 ‘Tipton’ update enabled users to schedule design changes in the WordPress Customizer so they can go live at later dates, just like post drafts.

WordPress 4.8, on the other hand, brought us plenty of widget updates. For example, if you wanted images in your widgets in the past, you had to add them manually. Now, there are three dedicated media widgets for image, audio, and video files.

Another of our favorite features of 4.8 was the option to check up on nearby WordPress eventsright from your dashboard, which is handy if you want to do some networking:
A list of nearby WordPress events.

However, all the changes we’ve mentioned so far are pretty incremental. They’re useful, but not exactly game-changing. Most WordPress updates have been more about taking small steps forward rather than major leaps – that is, until WordPress 5.0.

What to expect from WordPress 5.0

WordPress 5.0 is kicking “incremental” to the curb with some pretty major changes. The biggest is the aforementioned Gutenberg Editor, which we’ll talk more about in a moment.

But WordPress 5.0 also marks a change to how the platform handles releases. It used to be the case that you could count on getting two major WordPress releases per year, with plenty of mini-updates in the meantime.

Now, the WordPress core team is planning on moving away from that scheduled release model. The idea is that by removing the pressure of predetermined deadlines, the platform will be able to take more significant leaps, and we won’t get updates that feel as though they lack in meaningful content.

Aside from that, here are a few of the other significant changes we’re likely to see once WordPress 5.0 is live:

  • The platform’s focus is moving towards a more intuitive site-building experience. WordPress already leads the pack in terms of market share. And by improving WordPress’ site-building functionality, the core team aims to hold that market share against the rise of hosted website builders.
  • We’ll see some improvements to the WordPress Rest API. The WordPress Rest APIhelps developers create more feature-rich products by making it easier to send and pull data from your website. This update means developers will be able to more easily create applications using the platform as a framework.
  • Building custom themes will become easier. In the past, you needed at least a simple development background to put together a WordPress theme. With Gutenberg, theme creation will become much more accessible thanks to blocks.
  • Page builder plugins might lose some relevance. There are a lot of fantastic page-builder tools that you can use with WordPress, some of which rival professional platforms. Gutenberg won’t be a match for them at first, but it might dissuade people from using them in the long run.

What the Gutenberg editor means for you

the new Gutenberg editor in WordPress 5.0

The launch of Gutenberg means that you’ll need to get acquainted with a whole new editing experience. Right now, WordPress 5.0 is still poised to ship in 2018, but no one knows exactly when. When that happens, you can expect a lot of activity for a few weeks, as everyone learns to contend with the new editor.

Don’t panic – if you don’t want to use the Gutenberg Editor, you’ll still be able to keep the classic editor by installing the official Classic Editor plugin.

However, you can get a head start and find out exactly what you’re in for. Right now, you can test a beta version of Gutenberg by installing a simple plugin. Or, if you just want to play around with the Gutenberg Editor without installing the plugin, you can use the Frontenberg site:

GutenbergGutenberg

Author(s): Gutenberg Team

Current Version: 3.8.0

Last Updated: September 12, 2018

gutenberg.3.8.0.zip

We don’t recommend installing the plugin on your live site quite yet. Instead, use a staging site or a WordPress test site.

For more details about how the editor works, you can check out our complete Gutenberg Editor guide. Keep in mind, though, that there’s still some time before WordPress 5.0 ships, so there are likely to be more changes to the editor.

Gutenberg will affect themes and plugins, too

Aside from your own editing experience, Gutenberg will also bring important changes to a lot of your favorite plugins and themes. For example, we’ll probably see the emergence of a lot of Gutenberg-friendly themes, which will be designed to take advantage of all the new features the editor offers.

Similarly, you’ll see changes with some of your favorite plugins. A lot of plugins interact with the WordPress editor directly, whether that’s to add new functionality or include shortcodes. Those plugins will need to become Gutenberg compatible, unless they want to alienate a large part of their user base. Years from now, it might even be common to find plugins that only support Gutenberg.

When is the WordPress 5.0 release date?

Unfortunately, because of that change in approach we highlighted earlier, we don’t know exactly when WordPress 5.0 will be released.

For now, the official answer is basically “when it’s ready”, which probably won’t be until near the end of 2018 at the earliest.

Get ready because the times they are a-changin’

Each major release of WordPress brings changes to the way we use the platform. However, even before it’s out, we can say with complete certainty that 5.0 will fundamentally change the way most people interact with WordPress because of the Gutenberg Editor.

If you’re old-school, you’ll be able to stick with the classic WordPress editor for the foreseeable future. However, if you plan on adapting, you’ll want to start reading up on how Gutenberg works right away. This will give you a leg up on the competition once WordPress 5.0 is live, and will help you determine which of your themes and plugins may be most affected.

Why Dynamic Digital Marketing Teams Need Digital Asset Management

Ref: https://stackla.com

This very minute, there are hundreds of marketers around the world in search of the perfect visual asset to complete their latest digital ad, social post, email campaign, webpage, blog or mobile app.

We’ve all been there: sifting through various internal databases and folders, scouring the internet and social networks for an image that’s relevant and interesting while still having the right composition and not looking “too stock photo-y”.

Unfortunately, this daily struggle is all too real for most of today’s marketers, who are constantly fighting to break through the noise and quickly reach their audiences with the right message, in the right place, at the right time. But it’s nearly impossible to reach people in our “always on” culture without compelling visuals.

Seeing Is Believing

People now have shorter attention spans than goldfish, making images the fastest way to capture, and hopefully hold, their attention. Not only are visuals processed 60,000 times faster than text, but adding an image to a piece of information can significantly help people remember it.  And the data proves just how effective visual content can be:

  • Articles with an image once every 75-100 words receive double the social media shares as articles with fewer images (Buzzsumo)
  • 4x as many consumers would prefer to watch a video about a product than to read about it (Animoto)
  • Tweets with images receive 150% more retweets than tweets without images (Buffer Social)
  • Facebook posts with images see 2.3X more engagement than those without images (BuzzSumo)

Since strong visual assets are the foundation of successful marketing campaigns, efficiently sourcing, managing and distributing visual content needs to be a top priority for marketers.

Calming The Content Chaos

Luckily, new, AI-powered digital asset managers (DAMs), like our Stackla Asset Manager, have been designed with the needs of dynamic marketing teams in mind. This new breed of DAMs can help fast-moving teams like yours centralize asset management, improve visibility and collaboration, dynamically distribute content and expand your asset library.

  • Centralize Asset Management – With so much content being produced across your teams and regions on a daily, weekly and monthly basis, DAMs can function as a centralized place to track and store all those visual assets. There are even asset managers, like Stackla, that use visual recognition and AI technology to automatically tag and apply relevant metadata to each asset for quick discovery and usability. Adding to these massive time savings, AI-powered content organization also makes leveraging, reusing and repurposing the best visuals in your library easier than ever.
  • Improve Visibility & Collaboration – Whether you’re creating a social ad or an email campaign, chances are there are multiple people — internal and external — that you need to work with. But if everyone can’t easily find, use and share the same visual assets, it’s going to significantly slow down your productivity. DAMs provide a single source of truth for all your digital assets and enable everyone — from designers and developers to brand managers and digital agencies — to have configurable access to the assets needed, helping to move projects and campaigns forward more smoothly and quickly.
  • Dynamically Distribute Content – Since an image is only as good as it is actionable, DAMs can help you dynamically distribute your visual content seamlessly throughout all your core marketing channels. So, instead of jumping into and out of various platforms and systems in order to publish the same image across your website, Facebook page and digital billboard, you can take all those actions from a single, intuitive platform.
  • Expand Your Asset Library – Beyond simply cataloging and delivering all your digital assets, the Stackla Asset Manager is the only DAM that can help you actively build a rich library of unique and engaging visual assets by allowing you to source authentic user-generated content from across the social web – offering automated rights management workflows to streamline content approvals.

Everyday, modern marketing teams need to rapidly create, share and publish various types of visual content across numerous different channels. With the help of DAMs, digital marketers can centralize their assets, streamlining workflows and distribution while saving time and improving productivity.

What’s Coming in WordPress 4.7 (Features and Screenshots)

What’s Coming in WordPress 4.7 (Features and Screenshots)

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What’s Coming in WordPress 4.7 (Features and Screenshots)

The beta version of WordPress 4.7 arrived last week. We have been following the development closely, and we are excited to report that final version is expected to be released around December 6th, 2016. In this article, we will highlight what’s coming in WordPress 4.7 with features and screenshots.

What's coming in WordPress 4.7

Note: You can try out the beta version on your computer or on a staging environment by using the WordPress Beta Tester plugin.

This is the beta release, which means no more new features will be added until the final release of WordPress 4.7. However, some of the features in beta may not make it into the final release.

New Default Theme – Twenty Seventeen

Twenty Seventeen

WordPress 4.7 will be the last major release of 2016. As is the tradition, it will come with a new default theme for the next year.

Twenty Seventeen is slightly different than previous default themes. Its main focus is on business websites rather than blogs, and it even comes with starter content to help new users setup their WordPress websites. Currently the starter content feature is available for new sites only, but by the time the theme is released, it is expected to be available for sites with existing content as well.

It can also be used as a blog theme. Twenty Seventeen has large featured images, crisp typography, and a mobile-first approach to design.

Video Headers Support

Video header support

Many premium WordPress themes are already allowing users to add video headers. Twenty Seventeen will be the first default theme to come with video header support.

You can upload and use your own videos in mp4 format, or you can also use YouTube and Vimeo videos by simply entering the video URL.

If your theme doesn’t support video headers, here is how you can easily add YouTube video as fullscreen background in WordPress without any coding.

Theme Setup Flow

New theme and site setup flow in Customizer

WordPress 4.7 will bring an improved theme and site setup flow. In the customizer, you will now see a more polished view of your installed themes, better theme search, and improved setup directly from theme customizer.

Custom CSS in Live Preview

Custom CSS in WordPress 4.7

Want to add custom CSS to your theme? Now you can do that directly from the theme customizer. However, your custom CSS will be specific to the theme you are previewing.

If you often change themes or don’t want your custom CSS limited to a theme, then you can see our guide on how to easily add custom CSS in WordPress.

Admin Language Control for Users

Admin language control for users

Currently when you install WordPress in other languages, all users see the admin interface in the same language.

WordPress 4.7 will allow users to switch the admin language from their user profile, so each user can choose the language they prefer. You will still need to install the languages before users can switch them.

Thumbnail Previews for PDF Files

PDF Thumbnails in Media modal

Currently, if you upload a PDF file, then WordPress only shows the file icon. You can add previews using PDF plugins for WordPress.

WordPress 4.7, will show thumbnail preview of the first page in your PDF document when you upload it to the media library. WordPress will also display thumbnail previews on a PDF file’s attachment page.

Editor Enhancements

Editor changed in WordPress 4.7

The post editor is where most site owners spend most of their time creating content. Each WordPress version brings enhancements and features to the post editor.

WordPress 4.7 will make some subtle but important changes to the editor. The paragraph and heading selector menu will now appear in the top bar. The underline button has been removed, and the strikethrough and horizontal line buttons are moved to the kitchen sink bar.

Users will also be able to see keyboard shortcuts in tooltips and drop down menus.

Under The Hood Improvements

These updates improve significant parts of the WordPress core but are mainly intended for developers.

Custom Bulk Actions

Custom bulk actions

Developers will now be able to add their own custom bulk actions to list tables on different admin screens like posts, comments, users, etc. (#16031)

Post Type Templates

Similar to custom page templates, Post Type Templates will allow theme developers to add the ability to choose templates for different post types. (#18375)

Rest API Content Endpoints

Rest API Endpoints will make their way into WordPress 4.7. (#38373)

Locale Switching

If the content of your website is displayed in a different locale than the one set in admin area, then WordPress will show the toolbar in the language of the content page. (#26511)

We hope this article helped you learn what’s coming in WordPress 4.7. Let us know which features you find exciting and what you would like to see in future releases of WordPress in the comments below.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The Ultimate WordPress Security Guide – Step by Step (2016)

The Ultimate WordPress Security Guide – Step by Step (2016)

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Improve WordPress Security

While WordPress core software is very secure, and it’s audited regularly by hundreds of developers, there is a lot that can be done to harden your WordPress website.

At WPBeginner, we believe that security is not just about risk elimination. It’s also about risk reduction. As a website owner, there’s a lot that you can do to improve your WordPress security (even if you’re not tech savvy).

We have a number of actionable steps that you can take to improve your WordPress security.

Ready? Let’s get started.

Why Website Security is Important?

A hacked WordPress site can cause serious damage to your business revenue and reputation. Hackers can steal user information, passwords, install malicious software, and can even distribute malware to your users.

Worst, you may find yourself paying ransomware to hackers just to regain access to your website.

Why WordPress Security is Important

In March 2016, Google reported that more than 50 million website users have been warned about a website they’re visiting may contain malware or steal information.

Furthermore, Google blacklists around 20,000 websites for malware and around 50,000 for phishing each week.

If your website is a business, then you need to pay extra attention to your WordPress security.

Similar to how it’s the business owners responsibility to protect their physical store building, as an online business owner it is your responsibility to protect your business website.

Keeping WordPress Updated

Keeping WordPress Updated

WordPress is an open source software which is regularly maintained and updated. By default, WordPress automatically installs minor updates. For major releases, you need to manually initiate the update.

WordPress also comes with thousands of plugins and themes that you can install on your website. These plugins and themes are maintained by third-party developers which regularly release updates as well.

These WordPress updates are crucial for the security and stability of your WordPress site. You need to make sure that your WordPress core, plugins, and theme are up to date.

Strong Passwords and User Permissions

Manage strong passwords

The most common WordPress hacking attempts use stolen passwords. You can make that difficult by using stronger passwords that are unique for your website. Not just for WordPress admin area, but also for FTP accounts, database, WordPress hosting account, and your professional email address.

The top reason why beginners don’t like using strong passwords is because they’re hard to remember. The good thing is you don’t need to remember passwords anymore. You can use a password manager. See our guide on how to manage WordPress passwords.

Another way to reduce the risk is to not give any one access to your WordPress admin account unless you absolutely have to. If you have a large team or guest authors, then make sure that you understand user roles and capabilities in WordPress before you add new user and authors to your WordPress site.

 

3 Reasons Why You Should Build Your Website With WordPress

3 Reasons Why You Should Build Your Website With WordPress

OCTOBER 15, 2016 by

3-reasons-why-you-should-build-your-website-with-wordpressIf you didn’t already know, WordPress powers more than a quarter of all the websites on the Internet. There’s a reason why and if you are still on the fence, here’s why you want to use WordPress.

Abundance of Help

Because of its popularity, you can find all sorts of help on WordPress. Free discussion forums, tutorials, virtual assistants, and developers. Plenty of people out there providing help or some sort of service related to WordPress.

If you are the DIY-er, that means you are rarely without guidance. If you prefer to outsource, guess what? There are plenty of people who are familiar with it and can work on it for you. This means you don’t have to train them. That is a bonus.

The last thing you want is to pay someone to learn how to use an obscure software. I’ve been there and done that. It kills your momentum and happily gobbles up your profits.

Beyond that, many popular web hosting companies today support WordPress. The more your host understands your software, the better off you are.

Highly Customizable

Apple used to have an iPhone commercial that said, “There’s an app for that”. Well, with WordPress, the same is true. Just about anything you want to do on your site, there’s a plugin for that.

What this means for you. You rarely need to hire people to create custom solutions for you. Bottom line, you spend less creating that solution and you don’t have to maintain it. That again saves you money in the long run.

Ownership

This is so important. There are many all-in-one services out there. You host with them, use their software. They may even be easier to use. But when you want to migrate after you have outgrown it? Perhaps not so easy.

These services may tell you that your content belongs to you. That may be true, but what they don’t say is, they may not provide the tools to export your content. In short, they try to lock you in. It’s more common than you think.

According to one developer, a client tried to move away from one such service. The site has years of content, both text, and pages. Turns out, the service would only allow her to export textual content, not their images.

Sure, WordPress is not perfect. No system on the planet is. However, it is the right answer for most use cases. That is close to perfect in an imperfect world.

6 Tips to Help Secure Your WooCommerce Website

6 Tips to Help Secure Your WooCommerce Website

 

Here’s something you already know: keeping your e-commerce secure is a vital part of running your online business. If you don’t keep customer data safe during and after the transaction, they’re much less likely to do business with you again.

But technology, especially security technology, is constantly changing, which can make it hard for business owners to keep up.

Fortunately, you don’t have to be an expert to protect your site—and your customers—if you’re using WooCommerce. There are simple steps that are well worth taking for any WooCommerce site owner.

Even though securing your site is a multi-step process, it doesn’t have to be overwhelming if you follow our simple steps.

1. Use a host that does security leg-work for you

As mentioned above, there are people out there (not you) whose job it is to know the ins-and-outs of security. And many of them work at hosting companies. That’s why a simple and easy way to protect your site is to choose a host that makes security a priority.

When choosing a web host, look for ones that offer:

  • Monthly backups: these will help you get back online fast in the event of an attack.
  • Automatic updates: these help patch security holes as soon as they’re discovered, keeping your data safe.
  • Restoration services: along with backups, these help you get back online in case something goes wrong.

2. Prevent Brute Force Attacks

Still the most common way to break into sites, brute force attacks refers to a simple yet effective method of simply guessing combinations for passwords or security keys until one happens on the correct series of characters.

Fortunately, as the method is relatively simple, there are relatively simple ways you can prevent them.

  • Limit login attempts: Brute force only works if the bad guys (or really their computers) can try and log in millions and millions of times. Fortunately, there are many WP plugins out there that limit those very attempts. For your WooCommerce site, we like: WP Limit Login Attempts and Login Lockdown

  • Use a password manager: Password managers help create incredibly difficult passwords for you, and then automatically enter them when you’re on the appropriate site—provided that you know the master password. It’s a great way to make passwords that even sophisticated attackers will have trouble cracking.
  • Use 2-Factor authentication: 2-factor authentication is another smart way to keep your website safe. With 2-factor authentication, even if bad guys have guessed your username and password, they’ll still have to gain access to another password on another device (typically contained on an SMS sent to a personal cell) to get past the second layer of protection.

3. Get yourself an SSL certificate

Here’s the thing: if you’re accepting credit cards, you need an SSL certificate. They encrypt your customer data—most commonly credit card details—when people send you info over the internet.

4. Always keep a backup

Look, we know we just said choose a host who provides daily backups, and that’s all well and good. But at the end of the day, you have no guarantee that your host will backup daily for you. Only you can guarantee that you’re keeping backups.

That’s why you’ve got to keep your files backed up yourself, too. Backup the backups, if you will!

There’s a good number of WordPress backup plugins that offer this invaluable service (really, don’t skimp on this!)!

5. A.B.U. (Always Be Updating)

Remember above when we talked about how there are smart people whose job it is to know about security? Another good chunk of those people work at places like WordPress, and they’re constantly coming out with new WordPress versions that have fixed previously-undiscovered security holes.

And so when you log in to WooCommerce and you’re prompted to update, you might think, “Ugh, again?” but really, this is for the good of you and your business.

If your web host has automatic updating, you might not have to worry about this. But if it doesn’t, you need to be updating whenever you’re prompted.

6. Let your customers know they’re secure

While it’s one thing to protect your customers (and your business), it’s another thing entirely to let them know that you’ve got their backs.

Why would you want to do this? Because customers who feel safe are more likely to buy and recommend your site to their friends, increasing your bottom line and growing your business.

McAfee SECURE is not only an easy way to increase your website credibility but it also provides a number of other services for premium members including site reviews, diagnostics, sitempas, search highlighting, shopper ID protection and more.

Conclusion

Most of these steps are as easy as installing a plugin on your WooCommerce site. They don’t require a ton of technical knowledge, and it’s beyond worth your time to take an hour or so to get this all done and then get on with what you do best — selling.

How Powerful Will Video Marketing Become?

How Powerful Will Video Marketing Become?

video-infographic-cover

By 2019, consumer internet video traffic will be 80% of all internet traffic across the world. Video will dominate the internet. Video will be the primary medium for how internet users will consume information. Consumers will also demand high definition. For an illustrated look at how powerful video will be, have a look at this infographic created by One Productions.

Video traffic forecast

Video-on-demand traffic will double by 2019 and high definition (HD) will be 70% of this. Social media will be a major driver of video distribution. Facebook and Snapchat are leading this charge.

video-infographic-forecast

Consumer attitudes towards video

Consumers are becoming more sophisticated, so producing low quality explainer videos will undermine sales. For videos to connect with their target audience, they need to be:

  • entertaining,
  • informative,
  • inspirational.

For example, almost two in three people say they would share a video if it was informative. More than half of users say they would share a video if it was inspirational.

video-infographic-customers

Video marketing impact on brands

Video will be key to effective marketing strategies and brands who do them well will increase brand engagement. In fact, more than half of all companies are using video in their marketing strategies. Brands who switch from text based display advertising to video advertising have the best chance of converting leads to sales. Especially if this is done on mobile platforms. It is evident when we consider that 18 to 24 year olds spend 36 minutes per week viewing video content on smartphones, the most of all age demographics.

This Millennial generation is set to become the dominant consumer group as Baby Boomers retire in their masses over the next few years. So Millennial generation will become a key consumer group for brands to focus on.

video-infographic-impact

The future of video infographic

video-infographic-full

SEO And Internet Marketing Basics

SEO And Internet Marketing Basics

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dreamstimemedium_18456850

Internet Marketing is just a really scary way of saying “Promoting Your Blog To Get More Traffic.”

When you start a new blog it’s unrealistic to expect that you’re going to become a marketing expert or that your blog will be #1 in Google with millions of hits per month. If that’s what you’re thinking, *sigh*…

What is Search Engine Optimization (SEO)?

SEO is the practice of getting your blog to rank better in the search engines. There are many types of SEO, from the words in your posts to the way other sites link back to your site, and even making sure that the search engines can find the information on your site.

Search engine companies spend a lot of time making sure that their results are relevant, useful, and accurate. What that means to you is that you need to make your blog’s content relevant, useful, and accurate.

Want a successful blog? Your goal is very simple…

“Become a trusted source of high quality information for your readers.”

Top 3 Ways To Market Your Blog

One of the best things that you can do to show the search engines that your blog is important is to promote yourself. That means getting your blog out there and sharing your posts with other people.

In Content SEO

In content SEO is structuring your posts and using the right words so that the post gets ranked in the search engines. The words we use and how we use them in our blog posts are critical components in our SEO strategy.

Social Media

Social media is here to stay, so if you’re not already active on social media sites, then it’s time to roll up your sleeves and get busy.

Email List Building

You may not think that having an email list is important, but it’s still the best way to share and communicate with your audience and time after time, when it comes to making money with your blog, the money is in the list.  So start building your list now.