Internet marketing is what you need to start increasing your sales figures. Given that more and more businesses by the day are flocking to the Internet to broaden their customer base, it’s all the more important that anyone who is planning on having any type of business on the Internet to plan a well thought-out Internet marketing campaign.
If you’re just getting started, this may seem a bit overwhelming. After all, when it comes tomarketing on the web, there are a ton of different choices you can make on how to run your campaign. We’ve listed some of the more effective ways for internet marketing below, but we must stress that not every business is the same. You need to monitor and keep track of how well the campaign’s doing and adjust accordingly. Using a tool like Google Analytics and GetClicky will help you keep track of a number of different things that will help you determine the success of your internet marketing campaign.
1. Video Marketing
The best way to give your business a real boost is to start up a video marketing campaign. Think about it: when you actually see the face of someone behind an online business, you immediately feel more connected to the brand and the product. You feel as if they’re more trustworthy. Plus, if you actually are able to see the product or the service in action, you feel more assured in your choice for buying that product or service than if you were to look at a flat image on the screen.
Time and time again video marketing has shown that it will help you increase your conversion rates. But even if you aren’t selling anything on your website, having videos will help build trust with your visitors and regular followers. People also tend to prefer watching a video over reading text, so you can get your message out faster and reach a broader audience.
When people start up a blog, they see themselves as a professional when it comes to whatever niche they are blogging about. But it’s not only you who sees you as a professional. Other people who visit your blog will come to see you as an expert in your niche topic as well. People trust experts, so if you make suggestions that they view, check out or even eventually purchase an item that you recommend, they will be more likely to do so. WordPress is built for bloggers.
Blogs are also a great way to direct people to other sites related to your business, such as the company website and to your social media websites, like Facebook and Twitter. Just make sure that you update your blog regularly with fresh content (there should be a new post at least 3-5 days a week). If you start to run a bit dry on content, ask someone to guest blog on your site and you can guest blog on theirs. There is a mutual benefit in this. The host will get fresh content, and the guest blogger will receive a backlink from the host, thus giving them an SEO boost.
3. Social Medial Marketing
Have an online business? Then you need to have a Twitter and a Facebook account for social media marketing. You can also consider opening up accounts on sites like Google Plus and LinkedIn too. Search engines are putting more and more emphasis on how popular links that are shared through social media outlets when it comes to SEO. It’s become a form of “link building”, which will definitely increase your website’s ranking in search engines.
But here’s the tricky part: how do you get people to share links that you post that are related to your business? The challenge that most businesses face is learning how to create content that is of value and therefore worthy of being shared. Twitter and Facebook are very different social media platforms too, each requiring a different technique. Try to entice the viewer with a great offer (50% off!), put in a call to action (Only until midnight EST!) and then include a link (for Twitter, there are tools that will give you a “tiny URL” so that you take up less character space).
4. Pay Per Click (PPC)
Pay per click has been around longer than most of these other marketing strategies. It’s still incredibly relevant in that it helps create awareness about your company, product or service, and it does produce high quality, targeted leads.
When you start with a pay per click campaign, you want to keep your target audience in mind. What do they like? What is their age demographic? Use jargon and images that you think would appeal to your target market.
Pay per click is also highly valuable in that it will help you determine which keywords bring in the most traffic to your site. Not sure which keywords are worth using? Don’t take a guess at it. Use tools like the Google Keyword tool to help figure it out. And as always, monitor, monitor, monitor! Keep track of how successful or unsuccessful your campaign is. Be prepared to change it up from time to time.
5. Mobile Marketing
Almost everyone has a smartphone these days. If you want to stay relevant and on top of the Internet marketing trend, then you have to appeal to mobile marketing as well. This means using QR codes, social media, and SMS or text messaging marketing. Get peoples’ phone numbers and send them deals directly to their phone in the form of a text message!
Create an app for your business that will make shopping online with you and breeze. Release video and audio content online so that those who are on a smartphone can easily put on their headphones and watch and listen while they’re on the go. Mobile is the way of the future, so if you want to make it big with Internet marketing, start exploring your mobile marketing options too.