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Android M Is Here, and So Is Google’s Smartphone Future

2015/05/28/0 Comments/in Frontpage Article/by Bruce Quiroz

The future of Android is here. Android M (I’m still hoping for Muffin) is the software that will power Android smartphones starting this fall. Aesthetically, everything looks familiar, but there’s a lot buried under that Material Design exterior. Let’s take a look.the

App Permissions

Google’s Senior VP Sundar Pichai introduced M saying that Android focused “on polish and quality” for its newest release, which comes out in a few months (though the developer preview drops today). One of its first big updates was app permissions. This gives users the right to accept and revoke permissions to apps for enhanced security and privacy.

Permissions are managed through a new dashboard where you can go through and pick and choose what an app can and can’t do. Google also says that this will make updates to apps for developers more seamless and painless. Basically, a win-win.

Android M Is Here, and So Is Google's Smartphone Future

Custom Chrome Tabs

Android is also bringing Chrome Custom Tabs to Android. What all that insidery mumbo-jumbo means is that apps can now run closely with the Chrome browser, having the app actually running over top of the app itself. But this also means that you get some of Chrome’s excellent capabilities such as saved passwords, autofill suggestions, and multi-process security.

Developers can now link between apps, so you don’t have to stare at that infamous “Open With?” menu option. This means it goes right to app because Android to check apps to make sure it supports the capability. Android just saved you a click.

Android M Is Here, and So Is Google's Smartphone Future

Android Pay and Fingerprint Authentication

One of Android biiiig updates for M is Android Pay. As its simple name suggests, it’s just like Apple Pay, the tap-to-pay service for iPhones. The actual card number is never shared with the merchants and can use all major credit cards. Obviously, NFC is needed for you to use this neat-o feature at 700,000 stores across the U.S. Read all about it right here.

Of course, secure payments means Android needs a secure way for authentication. Yep, fingerprint sensor support for Android.

Android M Is Here, and So Is Google's Smartphone Future

Better Idle Battery Life and USB Type-C

And when we’re talking “polish and quality,” hopefully that would mean extending battery life—something every smartphone in the world could use. Android has a new feature called Doze. With Android M, the device will use motion detection to see if it’s been left alone for an expended period of time. If it has, the smartphone will go into a “deep sleep.” This will essentially trade off app freshness for battery life but will still be able to sound off alarms and delivery high-priority messages like always.

Android M Is Here, and So Is Google's Smartphone Future

Google says they loaded two Nexus 6s, one with Lollipop and one with M, and the new software gave the M-powered Google phone double the battery life in standby. Ok, you have my attention.

But that’s not all the charging news. USB-Type C is also coming to Android (obviously), which is expected news but great news nonetheless.

Google Now, Upgraded

Google’s also been hard at work toiling away on Google Now by inviting tons of third-party developers to join in on the convenient virtual assistant. However, in Android M, it’s getting even better. You can now double tap on the home screen which basically tells Google Now you need help. This is called Now on Tap (: /), and Aparna Chennapragada, director of the Google Now team, went through a few scenarios using the new M-powered Google Now. You can check the name of music artists, quickly create Google Card reminders to pick up laundry, learn more about a movie some just emailed you about, or helping you not sound like an idiot at a fancy Italian restaurant. Also, you can use it in Chrome by tapping on things in the browser you have questions about. All great things!

Android M Is Here, and So Is Google's Smartphone Future

Google Photos App

We also got a good look at the new Photos app for Android (and also iOS) that’s been born from the ashes of Google+. Now that it’s untethered from the Google’s limping corpse of a social network, you get its best feature stock on Android. This means facial recognition powers, seamless sharing, and an improved editor and storage interface. But the biggest news? Free unlimited backup for photos and videos. That’s zero dollars, euros, yen, pounds, or whatever! It’s also available for iOS, Android, and web starting later today. Read more about it right about here.

When Dave Burke, the vice prez of engineering at Android, closed out his speech, he said that M is all about “the little things,” and that’s seems true. It’s some fine-tuning here and there, but a necessary step to make Android that much better.

https://elementalstudios.us/wp-content/uploads/2015/05/1272479496405622161.jpg 399 636 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-05-28 19:12:532015-05-28 19:12:53Android M Is Here, and So Is Google’s Smartphone Future

4 Tips For Hiring The Right SEO Firm

2015/04/20/0 Comments/in Frontpage Article/by Bruce Quiroz

Article BY: Forbes

You’ve got a problem. You’ve been tasked with hiring an search engine optimization (SEO) firm to provide various online marketing services to your company. You went out and did a search on Google for “[your geographic location] + seo” and got a list of 300+ SEO firms. You start contacting the firms starting with the one at the top, since it seems reasonable that the guy at the top must know what he’s doing. But as you contact the firms they all tell you the same things, or as one reader put it in a comment on one of my previous articles, “SEO is surely the greatest con ever. Can anyone here tell me how every would-be Internet Marketer on the planet can promise every client to get them onto the first page of Google natural search?” The easy answer is that some can deliver while others can’t. But if that’s the case, how do you figure out which SEO firm to hire?

First, let’s clear up some misconceptions about SEO firms.

A nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best.

  • The SEO firm that ranks first in your geographic area is not necessarily the one you should work with. I’m going to let you in on a secret. My own firm almost always shows up first in Google for “utah seo,” and has for most of the past 10 years, but it’s not because we’re the best SEO firm in Utah. I’m not saying we’re not the best SEO firm in Utah, but if we are that’s not why our website ranks high, because a lot of our competitors are doing a better job of SEO on their own websites than we are doing on ours. Why does our website continue to rank #1 for “utah seo?” Sure, we have some decent content on the site, we’ve got the code right for the most part, and we have some good inbound links, but mostly it’s because we were one of the first SEO firms in Utah and it’s an old domain that’s been in use since 1996. Google puts a lot of weight on those two factors, and fortunately for us, it’s hard for anyone else to compete without a time machine.
  • The best “SEO firm” for you might not be much of a firm. Bigger is not better. Less sometimes, but not always, is more. The right SEO firm for you might have one or two employees working from a basement. Or it might be the SEO firm with 500 employees. Don’t write either one off automatically.
  • All SEO firms are scam operations. This statement is 100% false, in that it’s only 95% true. Or as the late Rex E. Lee put it in a statement about lawyers but which applies equally well to SEO firms, “It’s a shame that an entire profession should be maligned because of two or three hundred thousand bad apples.” Yes, you’re right to be careful about the firm you hire. Too many people hire a firm, only to leave a year or two later and wonder “Did I just throw all that money away on nothing?”

 

Now, on to the meat–how do you hire the right SEO firm?

  1. Decide what you need. Do you need link removal, reputation management, a one time SEO audit, ongoing SEO, link building, PPC management, retargeting, content marketing, or one of the other 20 services SEO firms frequently offer? If you’re not sure what you need, start by figuring out the job to be done. Do you want to grow sales by 20% over the next 12 months, or leads by 50% over the next six months? Is your goal increased rankings, or do you just need the boss to know that someone is working on SEO and then you can check this bothersome item off your to-do list? Have a goal in mind by which you will measure the success of your engagement with your SEO firm, and make that goal the center of your communication with them. If you can’t measure how successful your SEO efforts are, you’re less likely to be successful with them.
  2. Get multiple consultations, but keep it secret. Once you know what you want, sit down with an SEO firm, in person or by phone or email, that seems reasonably qualified and ask them to help you figure out what you need to do. Most SEO firms will gladly offer a free consultation because they know by doing so they have a chance to impress you and win your business. This time will also help you to know if you like the firm and the people you’ll be working with. By the end of the consultation, which may take a few days if the SEO firm needs to go and do research on your website and industry, you should received a proposal with the services you need and pricing for them. Then, unless you’re in a time crunch and love the first firm you’ve met with, go do the same thing with one or two other firms to have a basis for comparison. But don’t advertise this. When you tell an SEO firm “I’m shopping around,” or “I’m talking to other firms,” this doesn’t always make them compete harder for your business, it may make them compete less. This is especially true of some of the best SEO firms, where clients are fighting to work with them rather than the SEO firm fighting to work with that client.
  3. Get case studies and references. The #1 question you want answered from an SEO firm is “Are you going to help me get my job done?” When you go climbing in the Himalayas you want an experienced Sherpa. Without being able to see the future, the best way an SEO firm can answer this question is to show you that they’ve gotten the job done for other clients just like you. If you run a self storage company, and you talk to an SEO firm that has done work with 10 other self storage companies, and they’ve all had good results, then that’s a reasonably good predictor they’ll be successful working with your company. If your company is unique and you need a generalist SEO firm rather than one that focuses exclusively on your industry, get case studies and references from SEO firms that have at least done work for clients with similar business models and similar “jobs to be done” as yours.
  4. Make the firm tell you stories. A good SEO firm executes tactically. A great SEO firm does that, but is highly creative as well, and creative people tell good stories. Stories also allow you to get a truer vision of what the SEO firm is all about. Case studies and references are like looking up someone’s LinkedIn profile. You should do that before hiring an employee, but you wouldn’t hire someone based exclusively on their LinkedIn profile. You’d also want to hear them tell you stories about their background, experience, and successes and failures. This is part of why video interviews from companies like HireVue are taking off. Ask the SEO firm how they were founded, what their best client experience was, what their worst client experience was and how they handled it, and how they’ve improved over the years. Even if you have made up your mind after following the first three tips, as you listen to stories you may completely change your opinion.

Setting clear goals, getting multiple bids, examining predictors of the future, and listening to stories–that’s how you ensure you’ll hire the right SEO firm. Are there exceptions? Sure. At my own firm we’re terrible at producing formal case studies. We’re busy doing the work that produces results for our clients, and although we know we should have the case studies, somehow they don’t make it to the highest priority. And I know of some firms that I wouldn’t hire myself nor recommend to anyone else, and yet they have great looking case studies. In both cases listening to stories is a way to better see the reality behind the company.

Have you hired an SEO firm? How did you make sure you found the right one?

https://elementalstudios.us/wp-content/uploads/2015/04/Search-Engine-Optimization.jpg 600 1400 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-04-20 18:41:022015-04-20 18:41:024 Tips For Hiring The Right SEO Firm

The psychology of design explained

2015/04/14/0 Comments/in Frontpage Article/by Bruce Quiroz

Article courtesy of: http://www.digitalartsonline.co.uk/

Anna Richardson Taylor explores the importance of an understanding of psychology when it comes to design

What does the World Wide Fund for Nature’s logo have in common with a jar of Waitrose Honey? They both use a stylised image of an animal, and are examples of simple yet effective design. They are also both neat practical applications of the psychological theories of Gestalt.

Developed by German psychologists in the 1920s, Gestalt theories explain how people tend to organise visual elements into groups, and how the whole is often greater than its parts. Their application takes advantage of how the brain self-organises information in a manner that’s orderly, regular, symmetrical and simple. Used in a logo, the Gestalt principles make it more interesting, more visually arresting – and therefore themessage more memorable.

Whether this only vaguely rings a distant bell of your design education, Gestalt and other psychological hypotheses – such as colour theory or semiotics – are still very much in evidence in today’s creative industries.

Turner Duckworth used the law of closure when it designed these jars of honey for Waitrose

Branding agency Turner Duckworth often plays with the core tenets of Gestalt, having created the design that appears on jars of Waitrose’s own-brand honey, for example. It uses implied shape in three ways: to indicate Waitrose’s ‘E’, as well as the shape of a bee and a honey dipper.

Its recent design for a limited edition Coca-Cola’s Summer drinks can also uses this tool, creating the shape of a Coke bottle out of the negative space between two flip-flops – forging the association between summer and the soft drink.

Turner Duckworth also applied the law of closure to the design of a series of cans for Coca-Cola’s summer campaign

The WWF logo (designed by Landor) uses the law of closure, its visual elements suggesting a connection between each other, even though they don’t completely touch.

Semiotics, the understanding of signs and how they convey meaning, is evident in most smartphone app logos, for example. Whether through icons (clear representations of the object itself, such as the camera), indexes (signs that have a connection with the object but are not real representations) or symbols that have no visual connection, the logos help users know their function through connecting their meaning to existing associations.

Theory test

So does the application of psychological theories make design more effective? And does being a good shrink make you a better designer? Many creatives will remember the core principles of Gestalt, balance, and the golden ratio and the rule of thirds from design school, but should they be applied to make a better design?

Ed Woodcock, director of strategy at branding agency Aesop, believes that designers might not always be aware of using psychological principles. “It does happen that someone takes psychological theory and applies it to creativity in some way, but it’s more likely that someone creative intuits what’s a truthful way of perceiving and sensing things. And that’s then reflected in their work and gets picked up by psychologists,” he explains.

For a recent campaign for beer brand Birra Moretti, Aesop designed a series of press adverts that featured an archive image of a women looking directly at the viewer. The image and composition were chosen instinctively by the designers, says Ed, but they still use the psychological effect of the direct gaze that makes the viewer more responsive.

However, today’s use of psychology in design needs to go beyond those basic theories learnt at college, believes Andy Budd, founding partner and managing director at digital design consultancy Clearleft. Understanding of cognitive behaviour, for instance, can hugely affect a design, and tools such as Stephen P Anderson’s Get Mental Notes card deck can help designers apply psychology to the creative process.

“To be a good designer in today’s society, you need to have an understanding of psychology, human behaviour, and the little shortcuts, the little quirks, in the way people operate,” he says. “Then you can use them to make it easier for people to engage with your products.”

Great design requires great psychology, agrees Simon Norris, managing director at Nomensa, a design consultancy that combines psychological insight with design. “Psychology is the science of behaviour and the mind. When design and behaviour match, the design will be superior,” he explains.

Books such as Richard H Thaler and Cass R Sunstein’s Nudge have brought the strand of behavioural economics to the mainstream in recent years, and its principles are particularly relevant in creating digital user experiences for example.

“It’s about trying to remove barriers of friction and trying to nudge people in a direction that’s ultimately going to be best for them,” explains Andy. There are a number of cognitive biases that are “psychological shortcuts that humans make to basically avoid thinking”, he adds.

Social proof is one such bias. It purports that people are more likely to do something if others are doing it too, and is used by Amazon to great effect. The company’s product pages are crammed full of items of social proof, such as reviews, recommendations and top 10 lists.

Meanwhile, the latest Audi poster campaign, ‘Everything You Need, Nothing You Don’t’, arguably uses cognitive dissonance to draw your attention. Making the script marginally more difficult to read engages the brain more effectively, and therefore allows you to process the message more easily.

Behavioural therapy

Behaviours app for breast cancer charity CoppaFeel was designed with psychologists to keep its users engaged

Paul Davies, who was a psychologist before becoming a designer, runs psychology-led design consultancy Behaviour, also believes that an understanding of behaviour can make design more effective. “Psychology has a huge impact,” he argues. “Unlike artists, designers have to make something for effect; an artist can start a project without a brief, but a designer has to have a purpose and they have to do that for a particular audience.”

Paul believes this is becoming particularly important as design gets increasingly used to effect positive behavioural changes. For a recent project for breast cancer charity CoppaFeel, Behaviour was asked to design a tool for young women to get into the habit of regularly checking for early signs of breast cancer.

It worked with psychologists at University College London to build behavioural insight into the design of an app to help its users stay engaged, and ultimately build long-term habits. For example, when people first start the app they are encouraged to read out a pledge – “research shows that consciously acknowledging a commitment leads to a stronger chance of long-term engagement,” Paul explains.

Users also see how many other people have ‘copped a feel’. This feature exploits the fact that people are more likely to participate in an action when they see others doing the same. These and many other insights are built into the app to encourage young women to form a habit.

The CoppaFeel app aims to get your women into the habit of regularly checking for early signs of breast cancer. It’s due to be released early next year.

“It’s this insight into the way we humans work that design needs to connect with more,” Paul adds. “A great-looking design isn’t always a great working design and often design without psychology is a source of dangerously misapplied effort.”

Another area of psychology that’s of growing relevance is neuroaesthetics. This deals with the effect of art and imagery on a neurological level, and how subtle differences in colour, contrast or grading, for example, can affect the emotional reaction to – or the quality of – a piece of design.

James Digby-Jones, partner at Saddington Baynes, is a keen student of image theory and the emotional effects of varying aesthetics. He has been manipulating, tweaking and improving images for quite some years. “Essentially, we’re about the use of colour and the retouch styling to affect a viewer’s response to an image,” explains James.

“It’s very much about mood and how you feel about an image. We create additional engagement with imagery – through the choice of colours and the tonality in addition to the colours themselves, the relationship of how you separate or identify different elements within the image – how you help lead the way the viewer is going to perceive the piece, and so on.”

Saddington Baynes’ Irish Guinness ad campaign uses the subtleties of colour and grading to elicit an emotional response from the viewer. Below is the original photo that the campaign image was based on.

Emotional engagement is the name of the game, he adds, and eliciting or heightening emotional reactions through various adjustments to an image is the company’s bread and butter.

The aim of recent Guinness ad in Ireland, It’s Alive Inside, which featured an Irish hurling ball as a man’s eye, was to shock and unsettle the viewer. The impact of the original image of an eye staring out was further enhanced to highlight the “unflinching biological reality of the eyeball”. Subtle touches, such as giving the hurling ball a wet translucency and adding a tinge of pink to the inner eyelid, helped to make the viewer feel challenged and unnerved. In addition, the balance of tone and palette of the colour grading needed to reflect the brand’s previous campaigns.

Saddington Baynes’ expertise goes beyond the stipulations of colour theory, and James is not advocating the adherence to a set formula of psychological theories – by definition that would be anti-creativity. But an awareness of psychology can inform good design in very tangible ways.

Time to start swotting up on those psychological theories. In fact, Paul wants psychology research to become more widely available to the creative industries. Citing a student who trotted out the hackneyed description of a designer as “an artist who can’t draw”, Paul counters: “Designers are actually psychologists who can draw.”

https://elementalstudios.us/wp-content/uploads/2015/04/Guinness_Balleye.jpg 384 512 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-04-14 17:25:162015-04-14 17:25:32The psychology of design explained

Is your website ready for Google’s algorithm update?

2015/04/08/0 Comments/in Frontpage Article/by Bruce Quiroz

Get your ducks in a row so you don’t lose your search engine ranking

 by Erica Tafavoti on Apr 6

Mobile-geddon. Mobile-pocalypse. The biggest update in years. Call it what you want: On April 21 Google will be releasing an update to its algorithm that could have a big impact on your search engine rankings if you and your website aren’t prepared.

The focus of this update is to provide a better search experience for mobile users. To accomplish this, Google will be “expanding [its] use of mobile-friendliness as a ranking signal.” So what does that mean in plain English? If your website isn’t mobile-friendly, your search engine rankings and ultimately your Web traffic could take a hit.

This algorithm change has likely been in the works for a long time, as Google has made several announcements related to mobile devices in the past year, such as mobile usability tools, a mobile-friendly label in search results and even a mobile-friendliness test to give your site a pass/fail grade.

If you’ve been hanging on to your old-school website design for the past decade, Google has officially given you a reason to upgrade in the next two weeks. If your site isn’t mobile-friendly, don’t panic, and definitely don’t pay someone from a spammy-looking “Your website is in danger” email to fix your site.

Here are some steps to take to ensure you’re prepared for this algorithm change:

1. Run your website through Google’s Mobile-Friendly Test. 

If you get a green “Awesome! This page is mobile-friendly,” then you’re all clear. Skip to step 6. If you get a red “Not mobile-friendly,” then we have some work to do. If you manage your own website and were surprised to find out it wasn’t mobile-friendly, read on to the next step to see how to look for specific issues to fix. If you’re not the webmaster for your page or use a website provider, skip to step 3.

2. Check your mobile usability stats using Google webmasters tools.

If you thought your site was mobile-friendly, and it wasn’t, you can use these tools to identify any problems. This dashboard is designed to show you specific issues that are hurting your mobile-friendliness. If you haven’t set up your site with Google’s tools, here’s how. Below is an example of what a site with a few issues will look like in your dashboard:

Screen Shot 2015-03-30 at 3.46.07 PM

You can click these usability errors and go directly to the page with the issue, and see what needs to be done to fix the page, whether it’s as simple as a change in font size or as complex as viewport issues that are preventing the page from adapting to smaller screens. Run through these errors and correct the necessary issues. Skip to step 5.

3. Check with your webmaster or website provider to see the status of your site. 

If your site is managed by another person or company and you’re getting a red notification from Google, it’s time to give them a call and see what you can do to get your site upgraded to a mobile-responsive theme. If your provider isn’t able to build mobile-responsive websites, move on to step 4. If you’re able to get upgraded, do it. In this case, change is good. After your site has been updated, skip to step 5.

4. Find a new website provider. 

Breaking up can be hard to do. If you have a long-standing relationship with your website provider, it can be difficult to leave and find a new one, but your business deserves better. When searching for a new provider, here are some things to look for:

  • Live sample sites demonstrating previous work. It’s a good idea to plug these sites into Google’s Mobile-Friendly Test as well, to check and make sure their designs are as functional as they are visually appealing. No examples to check out? Steer clear. A quality website designer or provider should be proud of their work.
  • Responsive design, not separate sites for mobile devices. Google has stated in the past that it prefers responsive design over other solutions.
  • Experience transitioning desktop websites to mobile-responsive design. Transitioning to an entirely new website design is a lot more complicated than simply changing layouts and images. Redesigning a website can hurt existing search engine rankings if not done carefully. Any links with long-standing high rankings can disappear if a URL structure is incorrectly changed. Inbound links, an important ranking factor, can also be impacted in a redesign. Previous experience transitioning sites is important to retain any existing search authority.

Once you’ve found a new website provider or designer who can build your perfect mobile-responsive site, move on to the next step.

5. Test, test, then test again.

Once you’ve gone through a site redesign, or any time you make tweaks to your site, it’s important to run through every page of your site and make sure links are working and pages are loading properly. Run through it on a smartphone or tablet if you can, too. 

Since you’re a real estate professional and not a website designer, it can be tempting to trust that your site is always up and running smoothly, and go days, weeks or even months without actually checking on your site. However, your website is your online representation to potential clients, and it’s important to know it’s up and running and collecting leads. If you check Facebook every day to see what’s going on with your high school sweetheart, why wouldn’t you want to see what’s going on with your business? When you’ve checked through your website and everything is good to go, you can move on to the final and most exciting step.

6. Celebrate

Your site is now mobile-friendly and you can avoid all punishment from Google on April 21. Now, you can focus on adding relevant, local content to your website to climb the search engine rankings even further.

What do you think about Google’s algorithm update coming this month? Is your website prepared? Please continue the conversation in the comments section below.

Erica Tafavoti is an inbound marketing expert at PipelineROI, real estate’s first complete inbound marketing platform. You can follow her on Twitter at@PipelineROI and on pipelineroi.com/blog.

https://elementalstudios.us/wp-content/uploads/2015/04/Ditty_about_summer.jpg 659 1488 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-04-08 10:47:012015-04-08 10:47:01Is your website ready for Google’s algorithm update?

Why You Should Care About VP9, Google’s Clever Video Codec

2015/04/07/0 Comments/in Frontpage Article/by Bruce Quiroz

Contact the author at chris@gizmodo.com.

Why You Should Care About VP9, Google’s Clever Video Codec

As the ongoing Meerkatification of humanity proves, the internet (in one form or another) is becoming more and more about video. At peak times, Netflix and YouTube alone account for half of all web traffic. That’s an understandably huge burden for ISPs to carry. But as well as making the pipes bigger, we can also shrink down what goes through them.

Video codecs are the clever algorithms that take raw video data and shrink it down to a manageable amount of data. Every codec is a tradeoff between preserving quality and decreasing file size, but not all codecs are created equal; far from it, in fact.

Over on the YouTube developer blog, Google has a fantastic (and very easy-to-understand) post on the benefits of its VP9 video codec, the technology that’s already being used to stream YouTube videos to some users. According to Google, VP9 cuts the file size of a video in half — meaning where you previously could stream 480p video over your crummy connection, you’ll now be able to get 720p.

You don’t need a stats degree to see why that’s important. Over half of internet traffic is video; if you can cut the file-size of those videos in half, you decrease total internet traffic by a quarter. You’d have to string a helluva lot of fiber-optic to get the same kind of improvement overnight.

That importance is another thing that makes VP9 such a killer technology. Unlike many codecs that came before it (and continue to challenge it), VP9 is an open-source standard. Open-source (and royalty-free) means free-to-use; free-to-use means the tech is far more likely to be built into web browsers and smartphones, and used by video giants like Netflix.

Ultimately, that means prettier, faster-loading videos for you and your grandma, and cheaper internet bills for YouTube (so fewer ads now, pretty please?). Not bad for, fundamentally, a clever bit of math. [YouTube Developer Blog]

https://elementalstudios.us/wp-content/uploads/2015/04/lcoplgz1bigxab68kh3o.jpg 358 636 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-04-07 11:22:062015-04-07 11:22:06Why You Should Care About VP9, Google’s Clever Video Codec

5 REASONS WHY RESPONSIVE DESIGN IS MORE IMPORTANT TODAY THAN EVER

2015/03/30/0 Comments/in Frontpage Article/by Bruce Quiroz

by Tom Ewer

A KEY CHARACTER TRAIT SHARED BY MOST SUCCESSFUL BUSINESSES IS ADAPTABILITY.

Businesses that prosper in an ever-changing environment are the ones that know how to stay up-to-date with the latest developments, and how to change their way of interacting with their world to stay on top.

With that in mind, if you don’t have a responsive web platform to showcase your services and/or products, you’ve already been left behind.

According to comScore, smartphones and tablets now account for 60% of time spent online. That trend is set to continue, with mobile devices on the rise and desktop browsing continuing to dwindle.

Obviously more people prefer using an app than a laptop to access Facebook, book a flight, or browse an online marketplace. That is understandable, given the convenience of a pocket-size tool that offers many of the benefits of something ten times the size. The statistics can be confirmed by simply looking around and noticing how many people are constantly glued to their smartphones.

As early as 2008 the forecasts indicated the trend, and in 2014 it became reality. Responsive design is no longer a luxury or a ‘nice to have’, but a necessity. Here are five reasons why.

1. Keeping Your Business Visible Is More Complex Today

More and more people are using the odd moment of free time to take care of emails while they wait in line, or browse social media while commuting, and so on. As the smartphone culture continues to seep into our day-to-day lives, we are beginning to take advantage of the new opportunities available to us.

However, there’s nothing more frustrating than browsing a website that doesn’t ‘work’ on your phone!

It is hard to estimate the value of potential sales that are lost because of this oversight, but numerous studies show that conversion rates are impacted by responsive design.

The rate of innovation continues to follow an exponential curve. New devices with new display capabilities are appearing faster than web architects are able to adapt. Responsive design is the solution.

Google, the market leader in the search engine world, also prefers responsive design, and it always pays to take note of the Big G’s evolving approach to SEO regarding new technology. Pierre Farr, Google Webmaster Trends Analyst, confirmed the company’s methodologies relating to responsive design in 2012, and today their Googlebot-mobile engine still prefers sites which are set up to be responsive and use a single HTML and URL set.

By making it easier for Google to crawl your site, you’re improving your SEO impact and ensuring a constant stream of visitors to the website you’ve worked so hard to create. As never before, SEO is impacted by your site’s responsiveness.

2. Continuity Has Become Vital

These days, you can’t get away with a website that only performs at its best on Internet Explorer. Your site needs to maintain its look and feel across the full spectrum of browsing platforms and devices.

Instead of having to zoom or shrink text and images while browsing on a mobile device, users would rather skip the hassle and look elsewhere. One statistic on Google’s Think Insights on Mobile puts the figure at a61% chance of losing the sale.

This is how it might go wrong:

A potential client notices your enticing advert while browsing on a PC at work, follows the link, and likes what he sees.

He makes a mental note to follow it up while on his lunch break. An hour or two later he sits down with his sandwich and gets onto your site via his new smartphone, but finds a site which looks different, and with information that doesn’t agree with what he’s already set his mind on.

Struggling to navigate the search option, he eventually gives up, and decides to try something else.

Your bounce rate just went up a notch.

With good responsive design, content, grids and images move freely across all screen resolutions and devices. The fluidity of the design allows your customer to access exactly the same information, and the scenario just described is a thing of the past. Nurturing the sale becomes seamless.

3. Ease of Use Is Evolving

As technology and design trends evolve, so do the expectations of your potential customers. Your business portal is perceived as trustworthy, up-to-date and worthwhile based largely on how easy it is to connect with you. It is becoming ever more difficult to impress.

Responsive design means more than just a website that looks good on a smartphone. The browsing experience is developing towards a smarter, more interactive level, with sites being able to determine your location, your browsing device and many of your preferences. Being responsive means seeing each user as an individual, with his or her own likes and dislikes.

Ease of use and an intuitive viewing experience is no longer optional – it is a necessity. Your approach to design needs to take note of the developing environment in which it exists. Ignoring the change will impact negatively on your growth.

4. Responsive Is Cheaper and the Way of the Future

With the recent introduction of smart watches into the mix of new browsing devices, more designers and marketers are realizing the importance of an adaptive approach. Add to that the capability of browsing the web using your TV remote on your large flat screen at home, and you can see that the future of web marketing is headed one way.

The future is uncertain, as always, so it’s a wise move to opt for a design solution that can adapt. Whatever innovation the propeller heads in gadget laboratories come up with, responsive design will ensure that your marketing efforts can be viewed easily and consistently.

Instead of maintaining multiple versions of your online information, responsive design lets you keep everything up to date in one place. Why waste resources maintaining multiple SEO campaigns? It makes sense to combine everything into a single adaptive site.

5. Being Responsive Shows That You Care

Despite a heavy focus on marketing, and ultimately making more money, we sometimes forget about the most important thing: people.

Behavioral Psychology models show us that three key factors are at work when users access your site:

  1. Motivation. This one’s up to you and/or your marketing team.
  2. Ease of use. Once a user has the necessary motivation, they need to be able to perform their intended behavior.
  3. A trigger. Or even better, multiple triggers. This ties in with ease of use – there should be multiple, clear opportunities for users to execute their intended behavior.

In other words, design your site with the aim of making it easy for the user to do what you want them to do.

If you think of customers as human beings rather than as numbers or sales targets, responsive design offers the best way to interact. Showing a person that you care about his or her opinion is a good way to foster trust. By designing your interactivity to be user-centric, and customizing your approach to fit the user’s personal needs, you’re taking steps in the right direction.

Going beyond simply making your site adapt to a device, consider implementing a responsive philosophy. This means fitting the overall experience of visiting your page within an appropriate context, lending more weight to features that the individual user will find beneficial. Rather than getting a ‘one-size-fits-all’ treatment, people enjoy feeling special.

Conclusion

Besides pure design elements such as ghost buttons, flat design and supersize HD images – which are all trending elements in the design marketplace right now – responsive design is the number one hot topic. The reason for this is not hard to see, given the reasons we’ve explored above. There is no doubt that the trends will continue into 2015 as they have in the past two years, and now is the time to change if you haven’t done so already.

There’s more reason than ever before to update your approach to marketing. The proliferation of new mobile devices, together with the boom in app sales, all point in the same direction.

As people take advantage of smartphones and tablets with fantastic new features, you need to keep re-inventing your ideas about what works and what doesn’t. With new avenues for exposure opening up, and old ones going the way of the dodo, it pays to keep your business visible, whether it happens to be on a large screen at home, or a tiny screen worn on someone’s wrist.

By incorporating responsive design into your strategy, you’re making sure that you have all the bases covered. Don’t get left behind!

 

https://elementalstudios.us/wp-content/uploads/2015/03/responsive-design-reasons.jpg 400 800 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-03-30 10:39:032015-03-30 10:39:035 REASONS WHY RESPONSIVE DESIGN IS MORE IMPORTANT TODAY THAN EVER

9 Facts About Computer Security That Experts Wish You Knew

2015/03/05/0 Comments/in Frontpage Article, News, Privacy/by Bruce Quiroz

Article Provided By: Annalee Newitz via Gizmodo

Every day, you hear about security flaws, viruses, and evil hacker gangs that could leave you destitute — or, worse, bring your country to its knees. But what’s the truth about these digital dangers? We asked computer security experts to separate the myths from the facts. Here’s what they said.

1. Having a strong password actually can prevent most attacks

Yahoo’s Chief Information Security Officer Alex Stamos has spent most of his career finding security vulnerabilities and figuring out how attackers might try to exploit software flaws. He’s seen everything from the most devious hacks to the simplest social engineering scams. And in all that time, he’s found that there are two simple solutions for the vast majority of users: strong passwords and two-factor authentication.

Stamos says that the biggest problem is that the media focuses on stories about the deepest and most complicated hacks, leaving users feeling like there’s nothing they can do to defend themselves. But that’s just not true. He told me via email:

I’ve noticed a lot of nihilism in the media, security industry and general public since the Snowden docs came out. This generally expresses itself as people throwing up their hands and saying “there is nothing we can do to be safe”. While it’s true that there is little most people can do when facing a top-tier intelligence apparatus with the ability to rewrite hard drive firmware, this should not dissuade users from doing what they can to protect themselves from more likely threats and security professionals from building usable protections for realistic adversaries.

Users can protect themselves against the most likely and pernicious threat actors by taking two simple steps:

1) Installing a password manager and using it to create unique passwords for every service they use.

2) Activating second-factor authentication options (usually via text messages) on their email and social networking accounts.

The latter is especially important since attackers love to take over the email and social accounts of millions of people and then automatically use them to pivot to other accounts or to gather data on which accounts belong to high-value targets.

So I would really like the media to stop spreading the idea that just because incredible feats are possible on the high-end of the threat spectrum, doesn’t mean it isn’t possible to keep yourself safe in the vast majority of scenarios.

Adam J. O’Donnell, a Principal Engineer with Cisco’s Advanced Malware Protection group, amplified Stamos’ basic advice:

Oh, and my advice for the average person: Make good backups and test them. Use a password vault and a different password on every website.

Yep, having a good password is easy — and it’s still the best thing you can do.

2. Just because a device is new does not mean it’s safe

When you unwrap the box on your new phone, tablet or laptop, it smells like fresh plastic and the batteries work like a dream. But that doesn’t mean your computer isn’t already infected with malware and riddled with security vulnerabilities.

I heard this from many of the security experts I interviewed. Eleanor Saitta is the technical director for the International Modern Media Institute, and has worked for over a decade advising governments and corporations about computer security issues. She believes that one of the most pernicious myths about security is that devices begin their lives completely safe, but become less secure as time goes on. That’s simply not true, especially when so many devices come with vulnerable adware like Superfish pre-installed on them (if you recall, Superfish came pre-installed on many Lenovo laptop models):

That’s why the Superfish thing was such a big deal. They built a backdoor in, and they built a really bad, incompetent one, and now it turns out that anybody can walk through.

When you’re relying on code delivered by somebody else, a service online or box that you don’t control, chances are good that it’s not acting in your interest, because it’s trying to sell you. There’s a good chance that it’s already owned or compromised by other people. We don’t have a good way of dealing with trust and managing it right now. And all sorts of people will be using that code.

The other issue, which erupted in the media over the past day with the FREAK attack, is that many machines come pre-installed with backdoors. These are baked in by government request, to make it easier for law enforcement and intelligence agencies to track adversaries. But unfortunately, backdoors are also security vulnerabilities that anyone can take advantage of. Says Saitta:

I think one thing that is really important to understand is that if you built a monitoring system into a network like a cell network, or into a crypto system, anybody can get in there. You’ve built a vulnerability into the system, and sure, you can control access a little. But at the end of the day, a backdoor is a backdoor, and anybody can walk through it.

3. Even the very best software has security vulnerabilities

Many of us imagine that sufficiently good software and networks can be completely safe. Because of this attitude, many users get angry when the machines or services they use turn out to be vulnerable to attack. After all, if we can design a safe car, why not a safe phone? Isn’t it just a matter of getting the tech and science right?

But Parisa Tabriz told me via email that you can’t look at information security that way. Tabriz is the engineer who heads Google’s Chrome security team, and she believes that information security is more like medicine — a bit of art and science — rather than pure science. That’s because our technology was built by humans, and is being exploited by humans with very unscientific motivations. She writes:

I think information security is a lot like medicine — it’s both an art and science. Maybe this is because humans have explicitly built technology and the internet. We assume we should be able to built them perfectly, but the complexity of what we’ve built and now hope to secure almost seems impossible. Securing it would require us to have zero bugs, and that means that the economics are not on the side of the defenders. The defenders have to make sure there are zero bugs in all software they use or write (typically many millions of lines of code if you consider the operating system too), whereas the attacker only has to find one bug.

There will always be bugs in software. Some subset of those bugs will have security impact. The challenge is figuring out which ones to spend resources on fixing, and a lot of that is based on presumed threat models that probably would benefit from more insight into people’s motivations, like crime, monitoring, etc.

RAND Corporation computer security researcher Lillian Ablon emailed me to say that there is simply no such thing as a completely secure system. The goal for defenders is to make attacks expensive, rather than impossible:

With enough resources, there is always a way for an attacker to get in. You may be familiar with the phrase “it’s a matter of when, not if,” in relation to a company getting hacked/breached. Instead, the goal of computer security is to make it expensive for the attackers (in money, time, resources, research, etc.).

4. Every website and app should use HTTPS

You’ve heard every rumor there is to hear about HTTPS. It’s slow. It’s only for websites that need to be ultra-secure. It doesn’t really work. All wrong. The Electronic Frontier Foundation’s Peter Eckersley is a technologist who has been researching the use of HTTPS for several years, and working on the EFF’s HTTPS Everywhere project. He says that there’s a dangerous misconception that many websites and apps don’t need HTTPS. He emailed to expand on that:

Another serious misconception is website operators, such as newspapers or advertising networks, thinking “because we don’t process credit card payments, our site doesn’t need to be HTTPS, or our app doesn’t need to use HTTPS”. All sites on the Web need to be HTTPS, because without HTTPS it’s easy for hackers, eavesdroppers, or government surveillance programs to see exactly what people are reading on your site; what data your app is processing; or even to modify or alter that data in malicious ways.

Eckersley has no corporate affiliations (EFF is a nonprofit), and thus no potential conflict of interest when it comes to promoting HTTPS. He’s just interested in user safety.

5. The cloud is not safe — it just creates new security problems

Everything is cloud these days. You keep your email there, along with your photos, your IMs, your medical records, your bank documents, and even your sex life. And it’s actually safer there than you might think. But it creates new security problems you might not have thought about. Security engineer Leigh Honeywell works for a large cloud computing company, and emailed me to explain how the cloud really works. She suggests that you begin thinking about it using a familiar physical metaphor:

Your house is your house, and you know exactly what the security precautions you’ve taken against intruders are – and what the tradeoffs are. Do you have a deadbolt? An alarm system? Are there bars on the windows, or did you decide against those because they would interfere with your decor?

Or do you live in an apartment building where some of those things are managed for you? Maybe there’s a front desk security person, or a key-card access per floor. I once lived in a building where you had to use your card to access individual floors on the elevator! It was pretty annoying, but it was definitely more secure. The security guard will get to know the movement patterns of the residents, will potentially (though not always, of course!) recognize intruders. They have more data than any individual homeowner.

Putting your data in the cloud is sort of like living in that secure apartment building. Except weirder. Honeywell continued:

Cloud services are able to correlate data across their customers, not just look at the ways an individual is being targeted. You may not [control access to the place where] your data is being stored, but there’s someone at the front desk of that building 24/7, and they’re watching the logs and usage patterns as well. It’s a bit like herd immunity. A lot of stuff jumps out at [a defender] immediately: here’s a single IP address logging into a bunch of different accounts, in a completely different country than any of those accounts have been logged into from ever before. Oh, and each of those accounts received a particular file yesterday — maybe that file was malicious, and all of those accounts just got broken into?

But if it’s a more targeted attack, the signs will be more subtle. When you’re trying to defend a cloud system, you’re looking for needles in haystacks, because you just have so much data to handle. There’s lots of hype about “big data” and machine learning right now, but we’re just starting to scratch the surface of finding attackers’ subtle footprints. A skilled attacker will know how to move quietly and not set off the pattern detection systems you put in place.

In other words, some automated attack methods become blatantly obvious in a cloud system. But it also becomes easier to hide. Honeywell says that users need to consider the threats they’re seriously worried about when choosing between a cloud service and a home server:

Cloud services are much more complex systems than, say, a hard drive plugged into your computer, or an email server running in your closet. There are more places that things can go wrong, more moving parts. But there are more people maintaining them too. The question folks should ask themselves is: would I be doing a better job running this myself, or letting someone with more time, money, and expertise do it? Who do you think of when you think about being hacked — is it the NSA, random gamer assholes, an abusive ex-partner? I ran my own email server for many years, and eventually switched to a hosted service. I know folks who work on Gmail and Outlook.com and they do a vastly better job at running email servers than I ever did. There’s also the time tradeoff — running an email server is miserable work! But for some people it’s worth it, though, because NSA surveillance really is something they have worry about.

6. Software updates are crucial for your protection

There are few things more annoying in life than the little pop-up that reminds you that updates are required. Often you have to plug your device in, and the updates can take a really long time. But they are often the only thing that stands between you and being owned up by a bad guy. Cisco’s O’Donnell said:

Those software update messages are [not] there just to annoy you: The frequency of software updates is driven less by new software features and more because of some very obscure software flaw that an attacker can exploit to gain control of your system. These software patches fix issues that were publicly identified and likely used in attacks in the wild. You wouldn’t go for days without cleaning and bandaging a festering wound on your arm, would you? Don’t do that to your computer.

7. Hackers are not criminals

Despite decades of evidence to the contrary, most people think of hackers as the evil adversaries who want nothing more than to steal their digital goods. But hackers can wear white hats as well as black ones — and the white hats break into systems in order to get there before the bad guys do. Once the vulnerabilities have been identified by hackers, they can be patched. Google Chrome’s Tabriz says simply:

Also, hackers are not criminals. Just because someone knows how to break something, doesn’t mean they will use that knowledge to hurt people. A lot of hackers make things more secure.

O’Donnell emphasizes that we need hackers because software alone can’t protect you. Yes, antivirus programs are a good start. But in the end you need security experts like hackers to defend against adversaries who are, after all, human beings:

Security is less about building walls and more about enabling security guards. Defensive tools alone can’t stop a dedicated, well resourced attacker. If someone wants in bad enough, they will buy every security tool the target may have and test their attacks against their simulated version of the target’s network. Combatting this requires not just good tools but good people who know how to use the tools.

RAND’s Ablon adds that malicious hackers are rarely the threat they are cracked up to be. Instead, the threat may come from people you don’t suspect — and their motivations may be far more complicated than mere theft:

A lot of the time an internal employee or insider is just as big of a threat, and could bring a business to its knees – intentionally or inadvertently. Furthermore, there are distinct types of external cyber threat actors (cybercriminals, state-sponsored, hacktivists) with different motivations and capabilities. For example, the cybercriminals who hacked into Target and Anthem had very different motivations, capabilities, etc. than those of the state-sponsored actors who hacked into Sony Pictures Entertainment.

8. Cyberattacks and cyberterrorism are exceedingly rare

As many of the experts I talked to said, your biggest threat is somebody breaking into your accounts because you have a crappy password. But that doesn’t stop people from freaking out with fear over “cyberattacks” that are deadly. Ablon says that these kinds of attacks are incredibly unlikely:

Yes, there are ways to hack into a vehicle from anywhere in the world; yes, life-critical medical devices like pacemakers and insulin pumps often have IP addresses or are enabled with Bluetooth – but often these types of attacks require close access, and exploits that are fairly sophisticated requiring time to develop and implement. That said, we shouldn’t be ignoring the millions of connected devices (Internet of Things) that increase our attack surface.

Basically, many people fear cyberattacks for the same reason they fear serial killers. They are the scariest possible threat. But they are also the least likely.

As for cyberterrorism, Ablon writes simply, “Cyberterrorism (to date) does not exist … what is attributed to cyberterrorism today, is more akin to hacktivism, e.g., gaining access to CENTCOM’s Twitter feed and posting ISIS propaganda.”

9. Darknet and Deepweb are not the same thing

Ablon writes that one of the main problems she has with media coverage of cybercrime is the misuse of the terms “Darknet” and “Deepweb.”

She explains what the terms really mean:

The Deepweb refers to part of the Internet, specifically the world wide web (so anything that starts www) that isn’t indexed by search engines, so can’t be accessed by Google. The Darknet refers to non-“www” networks, where users may need separate software to access them. For example, Silk Road and many illicit markets are hosted on [Darknet] networks like I2P and Tor.

So get a password vault, use two-factor auth, visit only sites that use HTTPS, and stop worrying about super intricate cyber attacks from the Darknet. And remember, hackers are here to protect you — most of the time, anyway.

https://elementalstudios.us/wp-content/uploads/2015/03/9Facts.jpg 270 636 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-03-05 13:05:212015-03-05 13:05:219 Facts About Computer Security That Experts Wish You Knew

Why Hackers Are Kicking Your Butt: The 5 Steps Every Business Leader Must Take to Fight Back

2015/03/03/0 Comments/in Frontpage Article, Graphic Design Firm/by Bruce Quiroz

Original Article by: Marc Goodman

Hackers and organized crime groups have a business model—and it’s kicking your butt. Sony, Target, Home Depot and JP Morgan Chase have all been pwned, hacker-speak for being “owned” or roundly defeated by the competition. No, I’m not talking about the competition across town or your longtime corporate rival. These are the hidden, silent competitors you mostly don’t think until it’s too late: international organized crime, hacktivists and even foreign nation states, and they’re all gunning for you. They are well-resourced, motivated and poised to take you down. And most of all, they are organized, more organized that you ever imagined, as the 80 million patients insured by Anthem Blue Cross can now attest.

These are not the lone teenage hackers of yesteryear banging away at keyboards in their mom’s basement. Today 40% of cybercriminals are over the age of 35 and 80% are now working with organized crime groups, according to a 2014 study by the RAND Institute. These groups have created vast networks of front companies whose sole purpose is to penetrate your information systems and steal all the corporate, client, financial and intellectual property data that they can.

Organized crime “companies,” such as Innovative Marketing Solutions of Ukraine, are housed in multi-story office buildings with receptionists who greet clients and a corporate hierarchy that could come straight out of a Harvard Business School case-study. Just as Facebook employees go to work to write their code, organized crime teams clock in every day creating software, or rather “crimeware”, to rip you off, and crime-bosses even incentivize their most productive cyber foot-soldiers with “employee of the month” prizes like Ferraris or a briefcase full of cash.

The problem for legitimate businesses, and even individuals, is that they usually have no idea that they have been hacked. Unlike car theft when you go to the garage and discover your vehicle missing, the overwhelming majority of those businesses who have been successfully penetrated have no idea it’s even happened—for a really, really long time. According to a study by Trustwave Holdings the average time from the initial breach of a company’s network until discovery of the intrusion was an alarming 210 days. That’s nearly 7 months for an attacker, whether organized crime, the competition or a foreign government, to creep around unfettered in a corporate network stealing secrets, gaining competitive intelligence, breaching financial systems and pilfering customer’s personally identifiable information, such as their credit cards.

When businesses do eventually notice that they have a digital spy in their midst and that their vital information systems had been compromised, an appalling 92% of the time, it is not the company’s Chief Information Officer, security team or system administrator who discovers the breach. Rather it is law enforcement, an angry customer or a contractor who notifies the victim of the problem. According to the Gartner group, businesses are on track to spend $100 billion on cyber security and defense in the coming year and yet most companies have proven simply incapable of detecting when a hacker has breached their information systems.

Whether or not you realize it there’s a war afoot, between those who want to leverage our technological tools for good and those who wish them to exploit them by lying, cheating stealing, harming others—including you and your business. These are the 5 Steps Every Business Leader Must Take to Fight Back:

  1. Create a United Front: Too many companies segment security responsibilities in ways that no longer make sense in today’s modern world. Chief Information Officers (CIOs) deal with information security and computer systems. The head of corporate security (usually a retired FBI or police official) protects facilities, issues ID cards, hires guards and handles video cameras and alarms. Yet another person, the head of Human Resources, manages personnel security, conducting background investigations on new employees. Unfortunately, in most companies this segmentation allows too much to fall through the cracks and results in finger-pointing when something goes wrong. There needs to be a single “adult” in charge of corporate risk in the cyber age—a person with a 35,000 foot view of the rapidly emerging threats modern businesses face and the full backing and authority of the CEO and the board to own the problem set.
  1. Go Hunting: The old model of cyber security was to build the equivalent of tall fences with tools such as antivirus software, firewalls and intrusion detection systems to keep the bad guys out. Those days are over as evidenced not only by the explosive growth in data breaches but by the inability of most companies to even tell that their systems have been penetrated. Indeed, the Barbarians are no longer just at the gate—they in your laptop, network operations center, in your lunch room and wandering your virtual corridors, unnoticed for months at a time. In order to survive today’s modern cyber attacks, companies must go on the offense—proactively hunting down the bad guys that are almost certainly within your systems already.
  1. Test Your Assumptions: You think you’re safe, but how do you know? To answer this question, the military long ago implemented “red-team” exercises to try to break their own security. Specially trained personnel played the role of the “red team” during war-game exercises, so named-after the Soviet “reds” with the intent of breaking the military’s security. You too can red-team your own company, whether using internal or external resources and consultants. The fact of the matter is every day hackers and organized crime groups are trying to break into your networks. Shouldn’t you be doing the same to try to detect and respond to problems before your opponents do?
  1. Encrypt What You Want to Keep : Data leaks abound. The only hope you have of keeping your data in your hands is to make it useless in somebody else’s. Encryption does this by using large prime numbers to scramble your data so that only those with the secret key can read it. Given the obvious cyber threats, it is no longer tenable to keep any form of sensitive data in plain text. Sadly, foolish mistakes abound. During the Sony Pictures attack, hackers gained access to 140 plain-text files containing tens of thousands of passwords incredulously stored unencrypted in Microsoft office files labeled “Passwords.doc” and Password.xls. Oh, and those 80 million patient records and social security numbers stolen from Anthem Blue Cross—also entirely unencrypted. In today’s world, storing sensitive data in an unencrypted format is ridiculous, inexcusable and tantamount to corporate negligence.
  1. Have a plan: Former FBI Director Robert Mueller famously noted that there are only two types of companies—those that have been hacked and those that will be. You’ve likely already been hacked and just don’t know it yet. Cyber attacks are the “new normal,” and Sony Pictures’ deer-in-the-headlights response to their latest hack was pathetic, particularly in light of the 2011 breach of the Sony PlayStation network in which over 100 million accounts were previously compromised. “I didn’t know” is no longer a tenable excuse, and companies must develop plans that transcend just the I.T. team and include the Board, C-Suite, general counsel, customer service, marketing and public relations, because when the data breach inevitably occurs, it’s going to be “all hands on deck.” The time to develop a disaster response plan is now–not during the disaster.

Adapted from Future Crimes: Everything is Connected, Everyone Is Vulnerable and What We Can Do About it.

https://elementalstudios.us/wp-content/uploads/2015/03/WhyAreHackers.jpg 400 698 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2015-03-03 18:34:272015-03-03 18:34:27Why Hackers Are Kicking Your Butt: The 5 Steps Every Business Leader Must Take to Fight Back

HANDS ON: GOOGLE INBOX

2014/11/05/0 Comments/in Frontpage Article, Internet News/by Bruce Quiroz

Google Inbox is an Advil for your pounding email headache

By Malarie Gokey — October 22, 2014 – www.digitaltrends.com

When you get as many emails as we do here at Digital Trends, you soon realize that email is terribly inefficient. Even if you use Gmail or another email organizing app, your inbox is probably a hot mess. Google’s new app Inbox rethinks how we use email.

Related: Google gives Gmail a makeover for Android users

Its beautiful and easy to use interface lets you customize your inbox and sort all your emails based on subject, the level of importance, and whether you want to return to them at some point or not. It also incorporates reminders and speed dial email to make scheduling your life easier. The only downside is it’s invite only — for now — so if you want to use it, you’ll have to wait. Google is handing out invites to some users and you can get on the wait list by emailing inbox@google.com to request access. In the meantime, we tested it out to tell you how Google’s Inbox could change the way you use email — forever. Setup is easy, but using Inbox is even easier.

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Once we received our Inbox invites on our Gmail accounts, we downloaded the app, which is available for iOS and Android. We were then prompted to sign into the app, using the Gmail account where we got the invite. After a single tap, we were logged in. The app gave us a short tutorial on how to use all the cool new features and then we got down to business.

Google’s Inbox includes the following features:

  • Bundles: Google sorts your mail into bundles based on subject matter, so airline tickets show up in Travel, bank statements show up in Finance, and Facebook reminders pop up in Social. It’s an extension of what Gmail does already — but it works better. You can even create your own bundles to suit your needs.
  • Highlights: Inbox shows you more than just the subject line of emails. You’ll see what look like Google Now cards, showing attachments, specific info, app and company logos, and more. The coolest ones are for flights — When you tap on the card, you’ll see all your flight info and emails from the airline, with essentials like boarding-pass barcodes.
  • Reminders and Sweep: You can add reminders from scratch, and the app will import all your Google Now reminders. You can also swipe right on any item to call it done, so unimportant emails don’t clutter up your small screen. You can also sweep away any messages that aren’t pinned and they’ll go to the Done folder, leaving your inbox clean.
  • Assists: Inbox will help you accomplish your reminders by giving you the tools to properly respond to the email. For example, if you write a reminder to call your mom, Google will supply her phone number, so you can call her directly from your inbox. If you need to swing by a store, you’ll see the address, phone number, and hours of operation.
  • Snooze: The app lets you snooze reminders and schedule messages, but it will remind you to look at them later in the day.
  • Pin: One of the coolest features in Inbox is the ability to pin messages that you think are important or may want to revisit in the near future. Then, when you want to see only your pinned messages, you simply tap the pin toggle at the top of the app — all the other emails simply disappear.
  • Speed dial: In the bottom corner of the app there’s a round, red plus sign where you can quickly email your most popular contacts, set reminders, or compose emails.

Most of the new features work seamlessly, and you’ll recognize a lot of them from the Gmail app. The main differences lie in the cleaner simpler user interface. Material Design is clearly at work in the Inbox app, with its flat UI look and bold colors. It looks equally good on iOS and Android phones, and was designed with mobile devices in mind. Google says it’s meant to modern email, but at this point, it’s not a Gmail replacement. It seems more like Google’s testing Inbox out to see how people respond to the new features, and while we like most of them, a few others clearly needed some more thinking.

Most things are easier, but some aren’t

The main gripe we had with Inbox was how difficult it was to delete a message. While sweeping a message away to the Done folder is all well and good, that Done folder can fill up pretty quickly with spam. We prefer to delete messages that aren’t of any use to us. Done makes sense for reminders, but even those should disappear eventually.

We also wish it were easier to set up our own bundles. Instead of adding contacts one at a time, it would be nice to add multiple email addresses in one go with commas — just like you do in a normal email. It would also be nice to link other kinds of email accounts into the Inbox app — right now you can only add multiple Gmail accounts.

That said, Inbox is a huge step forward and we hope to see it become open for everyone to download. We’ve the sneaking suspicion that a lot of Gmail users will love it.

Read more: http://www.digitaltrends.com/mobile/google-inbox-app-changes-email/#ixzz3IEv04wH2
Follow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

https://elementalstudios.us/wp-content/uploads/2014/11/google_777.png 533 800 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2014-11-05 18:46:252014-11-05 19:03:59HANDS ON: GOOGLE INBOX

Adobe Partnership Could Be a Game Changer for Microsoft’s Surface Pro 3

2014/10/08/0 Comments/in Business, Frontpage Article, Graphic Design, Internet News/by Bruce Quiroz
Via: Mashable
  Screen%20shot%202014-01-13%20at%203.09.25%20pm

BY KARISSA BELL1 DAY AGO
Adobe-keynote-2
David Wadhwani, Adobe’s senior vice president and general manager of Digital Media, Microsoft CEO Satya Nadella, and Adobe president and CEO Shantanu Narayen onstage during the keynote presentation at Adobe’s Max conference in Los Angeles, Oct. 6, 2014.
IMAGE: FLICKR, ADOBE MAX
Microsoft’s problem with mobile has largely been a software one. As the company has learned, it’s not enough to make powerful tablets or phones if the software isn’t there to support it.But Adobe might be able to help.

Though the two have worked closely together in the past, it wasn’t until Microsoft CEO Satya Nadella took the stage with Adobe CEO Shantanu Narayen during Monday’s keynote presentation at Adobe’s Max conference, that it was clear the two companies have a closer partnership than ever, which may signal big changes for Microsoft’s Surface platform.

SEE ALSO: Adobe and Microsoft Team Up to Build Animation Apps for Windows

That the two would want to work together closely is not a surprise. Microsoft’s Surface Pro 3 has much more advanced software capabilities than iPads an other tablets — ideal for resource hungry applications like Photoshop and Illustrator.

On the software side, Adobe rolled out a new version of Illustrator optimized for the Surface Pro 3. “This touch workspace lets designers create on the go what they could once only accomplish sitting at their studio workbench before,” wrote Panos Panay, Microsoft’s corporate vice president for Surface in a blog post. “This new workspace exposes the core tools and controls for drawing and editing, making it super simple to start creating with pen and touch.”

The two companies also showed off Project Animal, a new animation app that has Kinect-like face and speech recognition and gesture tracking capabilities. Adobe executives hinted that users can expect more software like Animal in the future.

“Given the incredible technology they have across some of things they’re doing with Kinect and depth cameras and all the technology they’ve been working with from Xbox… that’s right there for us to work together on a collaborative basis ahead of where the creative community is right now,” said David Wadhwani, Adobe’s senior vice president and general manger of digital media.

Adobe also previewed a new touch workspace in Photoshop on the Surface Pro 3, nicknamed “Playground.” Playground has all the power of Photoshop on the desktop, says Adobe, but a completely redesigned, touch-enabled, user interface.

Screen Shot 2014-10-06 at 5.22.18 PM

Layer Inspector, a feature within Photoshop’s Playground workspace, allows users to navigate between layers by swiping over them.
 

IMAGE: ADOBE

One Playground feature, Layer Inspector, allows users to navigate between layers by swiping across them on their screen. The layers can also be picked up and rearranged solely with touch gestures.

“The thing when we created Surface Pro 3 was to get touch and keyboard and mouse to be seamless and natural as a way to enhance productivity,” Nadella said during the demo.

If that sounds familiar it’s because it sounds a lot like Microsoft’s Continuum feature in the newly unveiled Windows 10.

If that sounds familiar it’s because it sounds a lot like Microsoft’s Continuum feature in the newly unveiled Windows 10. Continuum allows users to easily switch between tablet (touch) mode and “mouse and keyboard” mode when using hybrid two in one devices, like the Surface Pro.It’s not completely clear what the partnership between the two companies means for now— Nadella described it as having “new energy,” but didn’t elaborate on specifics. And Adobe is by no means shifting away from Apple (many of Adobe’s mobile apps are still iOS only.) But both CEOs made it clear they were committed to working together on innovative creativity applications.

To further drive that point, Nadella announced Microsoft was giving every Max attendee a Surface Pro 3. This may not seem particularly significant in itself— Microsoft gave an Xbox One to everyone at its Build Developer Conferenceearlier this year, after all— but it shouldn’t be underestimated

Each year, Adobe’s Max conference attracts some of the top creative professionals from around the world. By putting an $800 Surface Pro 3 (which Microsoft is still losing money on, by the way) in the hands of this group, Microsoft and Adobe are sending a very clear message: Microsoft already offered hardware Apple and other tablet makers didn’t and now, with Adobe support, it also has the software to match.

 

https://elementalstudios.us/wp-content/uploads/2014/10/Adobe-Partnership-May-Elevate-The-Surface-Pro-3-Further.jpg 673 1210 Bruce Quiroz https://elementalstudios.us/wp-content/uploads/2016/09/logo_es_nav-1.png Bruce Quiroz2014-10-08 13:54:412014-10-08 13:55:12Adobe Partnership Could Be a Game Changer for Microsoft’s Surface Pro 3
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